Nov 4, 2020 | Digital Advertising, Social Media Marketing
Digital Advertising vs. Social Media Marketing Think about the brands that you follow online. How did you first find them? Was it word of mouth? A Google search? Or did that brand find you? If you have ever found yourself browsing the web or scrolling your feeds and...
Jun 1, 2020 | Social Media Marketing
What Makes a Good Social Media Marketing Strategy? Gone are the days of creating a social media profile off-the-cuff and posting whatever comes to mind. Social media marketing should be one area of your digital marketing strategy that you spend considerable time,...
Mar 2, 2020 | Social Media Marketing
Influencer Marketing Strategies When you’re shopping around for a product or service, how do you decide where to buy it from? For all of consumer history, people have sought advice on purchasing decisions from friends and family — trusted individuals within...
Jan 21, 2020 | Social Media Marketing
The Ins and Outs of Social Media Marketing Social media marketing has become a necessity for any business hoping to attract customers. Human beings are attracted to stories, and social media gives brands the opportunity to tell theirs in a way that is authentic and...