SEO
Search engine optimization ranks your site among the top search results based on Google’s best practices
Search Engine Optimization Improves Your Ranking
SEO
Thoughtfully planned search engine optimization ensures your website, products, and services are indexed by Google and found through searches.
The key to successful SEO is understanding how Google’s search algorithm accesses a website, crawls its content, and assigns value relative to searches for the products, services, or content the site contains.
Understanding Google’s algorithm is not always straightforward – Google doesn’t openly explain the logic behind its site rankings. SEO experts reverse-engineer this logic by understanding which search terms your ideal clients are using and creating content to compete for those keywords.
While Google’s complicated AI is always changing, we have learned several essential strategies that, when combined in the right way, result in high organic search ranking for the keywords and phrases that help you generate more sales.
SEO Strategies
Mobile-First Design
Google now values your website’s mobile appearance and usability higher than desktop browser-based appearance. Deal’s designs include the latest responsive HTML 5 frameworks to ensure optimum mobile experiences.
Keyword Strategy
Text is still the biggest driver for search ranking. Deal uses Google’s keyword research tool to devise a plan that incorporates relevant keywords into your website. Then, Google can serve up your site to people who use those keywords in their searches.
Content-Rich Experience
Google’s goal is to give each person the best online experience, and they believe the best experiences come from a combination of text, images, videos, and links to more information sources. We focus on enriching user experience so that search engines recognize your website as reputable.
Anchor Text Links
Search engine visibility improves when web pages contain URL links to content associated with those terms. Incorporating these links into your keyword improves your search engine ranking.
Backlinks from Authority Sites
Google looks at other websites that refer users to your site. The more high-quality sites link to your site, the higher your site’s authority ranking becomes with Google. Business listings, partnerships, reviews, articles, and social media posts all have powerful effects on your site’s ranking.
New Content
One of the criteria monitored by Google is how often your site gets updated with new content. The more regular your updates, the more Google perceives your site as being actively maintained, and the more likely it will be to deliver your website in search results. Continuous development and distribution of content are important elements of effective SEO.
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