Shopify vs WooCommerce vs Magento – Best Ecommerce Platform 2020

Aug 31, 2020 | Website Design

When your “storefront” is a digital one, you need to ensure that your website not only looks the part, but is equipped with all of the tools and features necessary for ultimate functionality. You wouldn’t rent a retail space without proper lighting and electricity, right? The same logic applies to your eCommerce website.?

But with so many options on the market, how do you know which website platform is the best fit for your company?

In today’s post, we’ll help you answer that question. We’ve taken three of the biggest eCommerce platforms in the world – WooCommerce, Shopify, and Magento – and compared their benefits and drawbacks. We focused in on four categories for each platform:

  • Usability: How easy is it to use and manage?
  • Features: What features are included or available?
  • Help: How much support is available for when you’re stuck?
  • Pricing: How much does it cost?

WooCommerce (WordPress)


WooCommerce is the FREE plugin that automatically transforms any WordPress site into an eCommerce site ready to sell. So, this is definitely the best option for you if you already own a WordPress site that you’re mostly happy with. Like WordPress itself, WooCommerce was developed with programmers in mind, so there’s quite a learning curve when it comes to customization.?

Here’s our rundown for Woocommerce:?

Usability: Advanced. Unless you know how to code or have access to a web developer, WooCommerce will be difficult to customize according to your needs, especially as your business grows.?

Features: Since WooCommerce is open-source software, it relies heavily on plugins and apps for customization. This means that the feature options are endless! There are over 50,000 apps you can choose from, but not all come ready-to-use with your site, so you’ll need to learn how to add those if you want them (such as integration with selling on Facebook, etc.).??

Help: There’s tons of it. WooCommerce offers 24/7 phone and live chat to help with any issues and there are lots of user guides and documents you can reference for any issues you come across.

Pricing: This depends. While the WooCommerce plugin is free, there are other costs associated with running and maintaining a site, so it’s important to factor those in. Some of these costs include website hosting, your domain name, security for your site, and the cost of many of their apps or extensions.??

So, the verdict is that WooCommerce offers ultimate flexibility to customize and grow, but you’ll need someone who is experienced in web design to truly create a stellar site.



Shopify is one of the most popular platforms for small businesses because of its flexibility and drag-and-drop functionality. With dozens of Shopify templates to choose from, you’re guaranteed to find a site that fits your needs and your brand. The tradeoff? Fewer customization options than other platforms.?

Usability: Very easy to use. This is the most beginner-friendly of any platform. Its templates are drag-and-drop, which means no coding is required to get the look you desire. Hosting and payments are already built into each template.

Features: Tons of them. Each website has the capability to sell on multiple channels such as Facebook and Amazon. Shopify’s app store has over 4,000 apps to choose from, most of which are free to install and use.?

Help: With 24/7 tech support and user articles to browse, this already easy-to-use platform just got even easier.

Pricing: Middle of the road. Their pricing packages range from $29-$299 per month, depending on what you need. Plus, if you don’t use Shopify pay for your online store, they do charge a transaction fee.?

Shopify is a great option for those just starting out and with a small budget. Their gorgeous and responsive website themes make it easy to look professional and polished, even with limited coding knowledge.



Magento is Adobe’s eCommerce operation and, like most Adobe products itself, caters to the world of techy professionals who want robust options for their products. Magento prides itself on offering ultimate creative freedom to its clients, which means that an advanced understanding of coding and development is necessary to create a sophisticated site.?

Usability: Tons of options, but difficult for the solo beginner. Enterprise-level companies are the target here, with teams dedicated to digital design and maintenance.?

Features: The features are almost limitless. Since Magento is also an open-source platform, thousands of apps are available for free or purchase. Most Magento sites are built with basic functions like shopping carts and shipping calculations, but other features will have to be sourced and installed.?

Help: While Magento doesn’t offer live support directly, its open-source nature means that the user guides and forums from experienced developers are very sophisticated. It’s easy to find the answer to almost any question you have.

Pricing: Similar to WooCommerce, Magento itself is totally free to use but doesn’t provide domain or web hosting or security, so a bit of legwork is required to add up your total cost. This is usually comparable to the pricing of platforms like Shopify.?

Magento is a prototypical Adobe product which means that its level of sophistication and flexibility is second to none. It is, however, not for the solo beginner with a small budget and no coding experience. Magento works best for larger-scale operations who are looking to scale their sales and those with an international focus.

All three of the eCommerce options we explored offer exceptional options for all kinds of online businesses. The size and experience of your web team (perhaps that’s only you!) will dictate which platform is the best fit.?

Our team has the experience and expertise necessary to develop a gorgeous and responsive site on any of the platforms mentioned in this post. To get your web design process started, get in touch with us.

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